Posted In:mobile Archives - AppFerret
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Smartphones are responsible for significant web traffic growth, and a surprising amount of it is on Wi-Fi, not mobile networks.
Web visits from desktops and tablets have declined dramatically, says Adobe Digital Insights in Adobe Mobile Trends Refresh — Q2 2017.
The device people are using: their smartphone. And the majority of that device’s traffic is arriving via Wi-Fi connections, not mobile networks, the analytics-oriented research firm says. Adobe has been tracking over 150 billion visits to 400 websites and apps since 2015.
The sites these mobile users are visiting are large-organization national news, media and entertainment, and retail — with over 60 percent of those smartphone visits connecting through Wi-Fi.
Major travel, banking and investment, automotive, and insurance company sites are up there, too, with more than 50 percent of their public-deriving traffic, from smartphone devices, coming through Wi-Fi instead of via mobile networks.
Cisco bullish on Wi-Fi
Networking equipment vendor Cisco is also bullish on Wi-Fi. In research published in February, it says that by next year, “Wi-Fi traffic will even surpass fixed/wired traffic.” And by 2021, 63 percent of global mobile data traffic will be offloaded onto Wi-Fi networks and not use mobile.
“By 2021, 29 percent of the global IP traffic will be carried by Wi-Fi networks from dual mode [mobile] devices,” Cisco says.
Wi-Fi is also expected to handle mobile network offloading for many future Internet of Things (IoT) devices, the company says.
It’s seems reports Wi-Fi’s death, like Mark Twain’s, are greatly exaggerated.
Reasons for Wi-Fi’s hold and domination over mobile include speed, which is often faster than mobile networks, and cost. Wi-Fi costs less for consumers than mobile networks. Expect a reversal, though, if mobile networks get cut-rate enough.
Will 5G displace Wi-Fi?
What will happen when 5G mobile networks come along in or around 2020? Is Wi-Fi’s writing on the wall then? Maybe. For a possible answer, one may need to look at history.
“New cellular technologies with higher speeds than their predecessors tend to have lower offload rates,” Cisco says. That’s because of more capacity and advantageous data limits for the consumer. It’s designed to kick-start the tech, as was the case with 4G’s launch.
In any case, whatever way one looks at it, mobile internet of one kind or another that isn’t fixed is where it’s at. It’s responsible for web traffic growth. People want smartphones for consuming media.
“Bigger screens are losing share,” Adobe says in an article accompanying its report.
U.S. government websites corroborate Adobe’s mobile trend. In an August report, the General Services Administration (GSA) said mobile had grabbed 43 percent of all traffic to government websites in December 2016, compared to 36 percent a year before. It sees even more growth this year, it says.
“Most industries see more than half of their traffic from mobile devices,” Adobe concludes.
Original article here.
While the global smartphone market is as competitive as ever in terms of manufacturers fighting for the consumers’ love (and money), the long-raging platform war appears to be over. According to a recent report by Gartner, Android and iOS now account for more than 99 percent of global smartphone sales, rendering every other platform irrelevant.
As the chart below illustrates that hasn’t always been the case. Back in 2010, Android and iOS devices accounted for less than 40 percent of global smartphone sales. Back then, devices running Nokia’s Symbian and BlackBerry accounted for a significant portion of smartphone sales and Microsoft’s market share stood at 4.2 percent.
While Symbian is long extinct and BlackBerry has started transitioning to Android devices, Microsoft has not yet given up on Windows 10 Mobile as a platform aimed at professional users. Whether Windows, or any other platform for that matter, stands a chance against the dominance of Android and iOS at this point seems highly doubtful though.
Original article here.
Apps are not just built for smartphones anymore. They are needed for homes, cars and commerce. In 2017, there is a huge entrepreneurs and consumers. It’s creating many opportunities for innovation.
What’s in store mobile app trends for 2017?
- 2017 will be the year of small businesses developing mobile apps
- Location-based services continue to rise.
- Integration of augmented reality into utility apps because they make a great couple
- Android Instant Apps to become a common trend
- Artificial Intelligence has officially gone mobile
- IoT Apps integration to continue unchallenged
- Application security to be more important than ever
- More companies see mobile apps as a way to increase sales, improved customer experience and be competitive in market
- Mobile App revenue to soar to $77 billion
Mobile Apps are now available for nearly every task imaginable.
Want to learn more? Here are 7 mobile app trends for 2017 in infographic.
Original article here.
Mobile health, loosely defined as the practice of medicine and public health, supported by mobile devices is projected to be a 26 billion dollar industry by 2017! With over 97,000 health and fitness related mobile apps currently on Google Play and Apple App Store, and 4 million downloads per day, it is difficult to deny the rising popularity of the industry.
With Urgent Care and MedCoach leading the charge in top free medical apps, we’ve decided to create an infographic that answers the question, “Is Mobile Health The Future?” Read on to find out more interesting stats on the mobile healthcare industry.
Original article here.
Global smartphone penetration is driving up mobile as the primary mode of accessing the internet, according to a new report from mobile ad firm Zenith. The firm projects that at the current rate of growth, mobile devices will account for 75% of all internet use in 2017 globally and 79% in 2018.
As mobile becomes increasingly important to the online experience, brands and businesses will need to ensure their mobile offering is optimized for the user.
The main drivers behind the projected growth of mobile internet are rapid growth of smartphone ownership, access to faster internet, and the increasing popularity of large-screen devices.
- Already, smartphone penetration — the share of the population with smartphones — currently sits at 56% globally, up 33 percentage points in just four years, notes Zenith. Smartphones have become more accessible to consumers in emerging and mature markets alike as the cost of high-performing devices continues to decline.
- 4G is becoming more readily available in a greater number of markets globally. 4G supports larger amounts of data than 3G and 2G at faster speeds, giving users the ability to spend more time in richer media. Globally, 4G subscriptions are projected to grow at an annualized rate of 25% between 2015 and 2021, to reach 4.3 billion subscriptions, according to Ericsson.
- Phablets — smartphones with screens 5.1 inches and larger — are quickly growing in popularity. By 2017, phablets are expected to account for more than half of all smartphones shipped globally, according to Flurry. The large-screen smartphones are proving increasingly popular as mobile user behavior shifts toward more visual-heavy activities such as online video and gaming.
The forecast underscores the importance of brands and businesses ensuring that their mobile strategy is mobile-first. To best reach consumers, brands need to focus on where consumers are spending their time.
This doesn’t necessitate building an app per se, but making sure that the mobile website supports a solid user experience, rather than being a miniature version of the desktop offering. This includes creating advertisements optimized for the mobile experience. Zenith projects that mobile will overtake desktop’s share of internet advertising in 2017, growing further to make up 60% of all internet advertising by 2018.
Providing further support for the overall shift toward mobile, Google split its search indexes last month between mobile and desktop in order to provide more accurate and mobile-relevant search results. This means that businesses without a mobile experience could miss out on a massive chunk of internet users in the future.
Jessica Smith, a research analyst at BI Intelligence, has compiled a detailed report on mobile marketing that takes a close look at the different tactics being used today, spanning legacy mobile technologies like SMS to emerging capabilities like beacon-aided location-based marketing. The report also identifies some of the most useful mobile marketing technologies that mobile marketers are putting to good use as parts of larger strategies.
Here are some key takeaways from the report:
- As consumers spend more time on their mobile devices, marketing campaigns are following suit. Mobile ad spend continues to lag mobile time spent, providing an opportunity for creative marketers.
- Marketers should leverage different mobile tactics depending on the size and demographics of the audience they want to reach and the type of message they want to send. With all tactics, marketers need to respect the personal nature of the mobile device and pay attention to the potential for communication overload.
- Mobile messaging — particularly SMS and email — has the broadest reach and highest adoption among mobile users. Messaging apps, relative newcomers but gaining fast in popularity, offer more innovative and engaging outreach options.
- Emerging technology, such as dynamic creative optimization, is breathing new life into mobile browser-based ad campaigns, but marketers should keep an eye on consumer adoption of mobile ad blockers.
- In-app advertising can generate high engagement rates, especially with video. Location-based apps and beacons offer additional data that can enhance targeting capabilities.
In full, the report:
- Identifies the major mobile technologies being used to reach consumers.
- Sizes up the potential reach and potential of each of these mobile technologies.
- Presents an example of a company or brand that has successfully leveraged that mobile technology to reach consumers.
- Assesses the efficacy of each approach.
- Examines the potential pitfalls and other shortcomings of each mobile technology.
To get your copy of this invaluable guide to the world of mobile marketing, choose one of these options:
- Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> START A MEMBERSHIP
- Purchase the report and download it immediately from our research store. >> BUY THE REPORT
The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of how mobile marketing is rapidly evolving.
Original article here.
The ACMA’s new management plan will see it focus on incoming network technologies and the spectrum issues behind them, including mmW bands for 5G and spectrum sharing for IoT.
The Australian Communications and Media Authority (ACMA) has released its five-year spectrum outlook (FYSO) and 12-month work plan, with the federal government agency focusing on arrangements to support 5G, the Internet of Things (IoT), and dynamic spectrum access (DSA).
The Five-year spectrum outlook 2016-20: The ACMA’s spectrum management work program[PDF] details the influx of “transformative” technologies needing to be dealt with out to 2020.
For 5G, the ACMA is considering the use of millimetre wave (mmW) bands.
“Enabling the next phase of mobile network development is likely to require the ACMA’s attention in a number of areas,” the FYSO said.
“From a spectrum perspective, 5G appears certain to use (though not exclusively) large contiguous bandwidths (hundreds of MHz or more) in millimetre wave bands.”
The ACMA is monitoring both high-frequency and low-frequency mmW bands, including the 2.3GHz, 2.5GHz, 3.5GHz, and 3.6GHz bands, for 5G mobile services.
“The 2.3GHz, 2.5GHz and 3.5GHz bands are already available for use for mobile broadband services in Australia and could feasibly be used for early deployment of 5G or pre-standard 5G in Australia,” the ACMA added.
“The 3.6GHz band is included in the initial investigation stage of ACMA’s mobile broadband work program.”
The ACMA is planning to publish a discussion paper on planning issues for the 1.5GHz and 3.6GHz spectrum bands over the next few weeks, with the latter band being eyed for 5G purposes worldwide.
For IoT concerns, the ACMA is looking at a broad range of spectrum bands due to the large number of varied uses and users involved.
“Given the huge diversity of uses of IoT, there is no simple solution to providing spectrum for all of the applications which are likely to require access to it under a range of protocols from dedicated spectrum to commons spectrum, and options in between,” ACMA acting chairman Richard Bean said at the CommsDay Congress in Melbourne this week.
“We are and have taken steps to make new spectrum available to support a range of low-power applications including M2M [machine-to-machine] applications in 900MHz band as part of the implementation of our review of the 803-960 band. Permanent arrangements in this band are not currently set to be in place until 2021, but we will consider early access applications.”
The ACMA is also examining IoT opportunities in the very high frequency (VHF) band.
The ACMA had previously argued in favour of a default spectrum band for all IoT devices across the globe, or, alternatively, sensors that can identify which country a device is operating in.
The government agency in December released a set of proposed changes to spectrum regulations aimed at providing easier access for M2M operators utilising spectrum for IoT, and outgoing ACMA chairman Chris Chapman in February emphasised the need for IoT spectrum.
In regards to DSA, the ACMA recognised spectrum sharing as being “fundamental” for efficient spectrum management. DSA relies on users and uses to co-exist on the same spectrum band, with awareness of the environment required.
The ACMA said there are currently three ways for devices to become more aware of their surroundings to enable dynamic sharing of a spectrum band.
“At this stage, three major techniques to enhance a device’s awareness of its surroundings have been identified: Geolocation with database look-up; sensing; and beacon transmissions,” the FYSO says.
“These techniques can be used to make use of spectrum ‘white space’, where secondary users take advantage of intermittent, occasional or itinerant use by primary users.”
The ACMA in July said spectrum sharing is the key to IoT and 5G, with ACMA Spectrum Planning Branch executive manager Christopher Hose saying that there needs to be more cooperation between industry and the ACMA to achieve this goal.
The agency said it recently implemented DSA across the 3400MHz-3600MHz spectrum band between Defence radar systems and terrestrial wireless broadband.
Lastly, the ACMA’s new 12-month work plan will see the agency focus on 10 projects across three “themes”. The first theme will see the ACMA implement its mobile broadband strategyby Q4 2016; work on priority compliance areas including interference management, customer cabling compliance, and transmitter licensing compliance across the 400MHz and by June 2017; set spectrum pricing initiatives by Q1 2017; look into spectrum allocations in the 700MHz, 850MHz, 1800MHz, 1.5GHz, 2GHz, 2.3GHz, 3.4GHz, and 3.6GHz bands; implement the regional digital radio rollout plan, with scoping to be completed by Q4 2016 and implementation from Q1 2017; and convert AM to FM commercial radio broadcasting services in selected regional licence areas between Q4 2016 and Q1 2017.
The second theme will see the ACMA develop its customer self-service program, with device registration and 900MHz station registration online forms made available in Q3 2016; XML payload form for APs to be made available in Q4 2016; and apparatus licence application forms to be available in Q1 2017.
The final theme will involve implementation of the government’s spectrum review in accordance with the Department of Communications’ timeline; implementation of the 400MHz spectrum band review, with the second milestone due between December 2016 and June 2017 and the third milestone in December 2017; and updating the Australian Radiofrequency Spectrum Plan in January 2017.
The ACMA is inviting comment on 5G mmW bands, IoT spectrum, DSA, and its approach to the new 12-month work plan in response to the FYSO.
Earlier on Friday, the Department of Communications announced that the ACMA would also be auctioning off 2x 15MHz of the 700MHz spectrum band that went unsold during the 2013digital dividend auction, following Vodafone Australia’s proposal to buy the spectrum outright.
Original article here.