Data Visualization 101: How to Choose the Right Chart or Graph for Your Data
You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on.
When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming. What should you be tracking? What actually matters? How do you visualize and analyze the data so you can extract insights and actionable information?
One of the struggles that slows down my own reporting and analysis is understanding what type of chart to use — and why. That’s because choosing the wrong type of chart or simply defaulting to the most common type of visualization could cause confusion with the viewer or lead to mistaken data interpretation.