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Facebook’s Decline of 2017 is Coming to Light

2019-02-18 - By 

In 2017 we didn’t just ditch Facebook, we changed how we use it. It’s not just the Teen exodus that has been going on for years, adults started to spend less time on Facebook in 2017 in a big way.

According to Pivotal Research analysis of Nielsen data done by Business Insider, the amount of time adults spent on Facebook declined 4% year-over-year (YoY) in November 2017. This coincided with a pretty epic decline in referral traffic.

Due to Facebook’s weakness in video, a lot of time we spend online is going to YouTube directly dropping the time we spend on Facebook. The decline in use means for time on site and referral traffic, Google is snapping up a larger share of people’s time spent online, and we know YouTube is the main engine for that growth.

FACEBOOK REFERRAL TRAFFIC DROP

According to the Shareaholic Traffic Report, Facebook’s share of visits fell 8% in 2017, with Google, Pinterest and Instagram benefiting from the slide. So with Facebook’s drop in activity and traffic; the web is actually a slightly better place with YouTube, Pinterest, Instagram, WhatsApp and even the likes of LinkedIn benefitting (though LinkedIn’s algorithm has become very problematic).

Facebook’s share of visits dropped 12.7% between the second half of 2016 and the second half of 2017, per the report.

If you think about all the millions of users Facebook is supposed to have, that’s a huge amount of traffic and usage. They will say it’s by design and creating a better feed, but the times they are changing (just ask Walmart and its plummeting stock).

Search regained the lead from social in 2017 — driving 34.8% of site visits in 2017, compared with 25.6% from social. In China we know the future of social media is bots and automated “like” farms. Instagram and Twitter have been trying to tackle this problem to keep social media more “human”, as the way we share experiences has shifted to Instagram like stories.

Twitter is profitable again and Pinterest drives shares of real value; but Facebook is still abhorrently messy and akin to a social media misinformation dystopia. Microsoft has turned its LinkedIn feed into a Facebook like experience, and that’s not a good thing. Snapchat can’t seem to get a simple redesign right as users riot and petition and leave for Instagram. Don’t even get me started on the actual value of using Instagram.

Facebook user behavior changed, decreasing the time spent by 5%, which totals about 50 million minutes per day. The time they do spend is increasingly focused on video viewing, which is less likely to link out to other sites — but in Video Facebook has already lost the game.

Micro video on Facebook used to go inherently viral just made the user experience feel spammy. Politics and echo bubbles made Facebook feel like a very bad and thwarted online forum. There are better places to keep in touch with friends and family from around the globe. Whoever gets their news from Facebook, has to be an idiot, or above fifty years old, or in some impoverished country.

YouTube, Flipboard, and LinkedIn also gained slightly in share of visits in 2017. Reddit and Pinterest still do pretty well for referral traffic. For North Americans this is of course a mixed blessing, if Facebook had become like what WeChat is in China, we’d feel even worse about the state of the internet. Unfortunately for consumers however, Facebook’s legion of apps just aren’t that valuable or convenient to actually engage with businesses or services.

THE DEATH OF ORGANIC TRAFFIC

Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January. With Facebook’s pivot away from the Newsfeed and publishers and corporate brands, this means rising costs of Ads as less users actually spend time and are reachable on Facebook’s platform. In some design sense, Facebook has failed the mobile internet.

Facebook failed to create a competitor to YouTube, did not anticipate anything that Netflix became, was not able to provide a VR experience to lead the next-gen; all epic failures for its future growth. If Amazon is an ecosystem of growing value, Facebook is an online dystopia of putting profits ahead of people and the user experience.

You could not pay me to spend more time on Facebook’s legion of apps. I would have deleted my account years ago if it wasn’t that I need it for work. But the exodus of how we used to use social media that Facebook mirrors as platform that was weaponized; is an era of the old internet that’s never coming back. The walled gardens of the Duopoly really did ruin the internet. It will never be the same again.

Original article here.


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The Race For AI: Google, Twitter, Intel, Apple In A Rush To Grab Artificial Intelligence Startups

2016-10-10 - By 

Nearly 140 private companies working to advance artificial intelligence technologies have been acquired since 2011, with over 40 acquisitions taking place in 2016 alone (as of 10/7/2016). Corporate giants like Google, IBM, Yahoo, Intel, Apple and Salesforce, are competing in the race to acquire private AI companies, with Samsung emerging as a new entrant this month with its acquisition of startup Viv Labs, which is developing a Siri-like AI assistant.

Google has been the most prominent global player, with 11 acquisitions in the category under its belt (follow all of Google’s M&A activity here through our real-time Google acquisitions tracker).

In 2013, the corporate giant picked up deep learning and neural network startup DNNresearchfrom the computer science department at the University of Toronto. This acquisition reportedly helped Google make major upgrades to its image search feature. In 2014 Googleacquired British company DeepMind Technologies for some $600M (Google DeepMind’s program recently beat a human world champion in the board game “Go”). This year, it acquired visual search startup Moodstock, and bot platform Api.ai.

Intel and Apple are tied for second place. The former acquired 3 startups this year alone: Itseez, Nervana Systems, and Movidius, while Apple acquired Turi and Tuplejump recently.

Twitter ranks third, with 4 major acquisitions, the most recent being image-processing startupMagic Pony.

Salesforce, which joined the race last year with the acquisition of Tempo AI, has already made two major acquisitions this year: Khosla Ventures-backed MetaMind and open-source machine-learning server PredictionIO.

We updated this timeline on 10/7/2016 to include acquirers who have made atleast 2 acquisitions since 2011.

Major Acquirers In Artificial Intelligence Since 2011
CompanyDate of AcquisitionAcquirer
Hunch11/21/2011eBay
Cleversense12/14/2011Google
Face.com5/29/2012Facebook
DNNresearch3/13/2013Google
Netbreeze3/20/2013Microsoft
Causata8/7/2013NICE
Indisys8/25/2013Yahoo
IQ Engines9/13/2013Intel
LookFlow10/23/2013Yahoo
SkyPhrase12/2/2013Yahoo
Gravity1/23/2014AOL
DeepMind1/27/2014Google
Convertro5/6/2014AOL
Cogenea5/20/2014IBM
Desti5/30/2014Nokia
Medio Systems6/12/2014Nokia
Madbits7/30/2014Twitter
Emu8/6/2014Google
Jetpac8/16/2014Google
Dark Blue Labs10/23/2014DeepMind
Vision Factory10/23/2014DeepMind
Wit.ai1/5/2015Facebook
Equivio1/20/2015Microsoft
Granata Decision Systems1/23/2015Google
AlchemyAPI3/4/2015IBM
Explorys4/13/2015IBM
TellApart4/28/2015Twitter
Timeful5/4/2015Google
Tempo AI5/29/2015Salesforce
Sociocast6/9/2015AOL
Whetlab6/17/2015Twitter
Orbeus10/1/2015Amazon
Vocal IQ10/2/2015Apple
Perceptio10/6/2015Apple
Saffron10/26/2015Intel
Emotient1/7/2016Apple
Nexidia1/11/2016NICE
PredictionIO2/19/2016Salesforce
MetaMind4/4/2016Salesforce
Crosswise4/14/2016Oracle
Expertmaker5/5/2016eBay
Itseez5/27/2016Intel
Magic Pony6/20/2016Twitter
Moodstocks7/6/2016Google
SalesPredict7/11/2016eBay
Turi8/5/2016Apple
Nervana Systems8/9/2016Intel
Genee8/22/2016Microsoft
Movidius9/6/2016Intel
Palerra9/19/2016Oracle
Api.ai9/19/2016Google
Angel.ai9/20/2016Amazon
tuplejump9/22/2016Apple

Original article here.


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